What is Technorati and why do I care?
Anyone whose ever tried to promote their blog, and we here at the Fun Facts Finding Foundation (FFFF) do, has come across the name Technorati and no doubt comments telling you that you really need to get linked up but what is it an why does it matter?
So What's the Answer?
Technorati is a collector and re-distributor of blogs. They will take your blog, add it to their directory and, depending on how highly they rate it, spread it around the world. It is a very good way to get the word out about your blog but suffers a bit for the "you need to be famous to get famous" syndrome.
Millions of blogs have been submitted to Technorati over the years yet only a few get large scale promotion. This is necessary because otherwise the channel would get clogged and no one would be able to find high quality content. This means that, while Technorati is a valuable distribution tool, if you are not writing good content and backing your work in other areas, your Technorati listing is going to sit more or less dormant at the bottom of their list.
The problem isn't with Technorati. Blogging is hard work and, while listings with Technorati and the hundreds of other sites like them are important, if you don't do the work, you won't go far.
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